'Work from Bar,' Stella Artois Tells World Cup Fans

Do you think Anheuser-Busch is going to let its employees work from their favority bar? That exactly what Stella Artois, a Proud Sponsor of the FIFA World Cup 2026, is urging its fans to do.

And to encourage them, it's reallocating $100K of its “marketing budget” toward expensing bar tabs and giving fans permission to “Work From Bar” (WFB) – focusing on where the true roar of the game lives and the passionate, shared energy of fans watching their favorite teams together.

As an extension of Stella’s “Taste Worth More” platform, it turns a quiet desk moment into something louder, better, and worth showing up for – because the FIFA World Cup 2026™ was never meant to be watched alone at your desk. 

Stella Artois wants fans to experience WFB both in-person and nationwide, by trading their desks at home or in the office for a seat at their local bar. By bringing their laptops along to WFB, fans can work where the action is — surrounded by fellow local soccer-goers so they never miss the unforgettable moments, electric energy, and cultural buzz that brings us all together for the biggest event in sports.

Here’s how fans can participate in Stella’s WFB fun:

• WFB Expense Report: From 9 a.m. to 5 p.m. during FIFA World Cup 2026™ weekday matches, fans 21+ can head to their local bar or pub and, after purchasing a Stella Artois, submit their receipt as an “expense report” at stellaartois.com/workfrombar/expensereport for reimbursement. 
• WFB HQ: Beginning June 28 for the knockout rounds, NYC-based fans can check out the Work From Bar HQ popping up at Brookfield Place, featuring a full sports bar in the heart of the bustling Manhattan building. The space will feature plenty of TVs and outlets, plus a bookable conference room. 
  • Starting June 22, fans can sign up to book the conference room HERE and prepare to bring the energy of the “stadiums outside the stadiums” to life during the workday.