Zamora Co. USA introduced Licor 43 Chocolate (SRP: $29.99), the latest brand extension from Licor 43, the best-selling Spanish liqueur in the world.
Licor 43 Chocolate (16% ABV) is a fusion of the popular Licor 43 Original liqueur and chocolate from 100% sustainably sourced cocoa. (Licor 43’s cocoa supplier is a partner in the Cocoa Horizons Foundation, an impact-driven organization focused on improving the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity, and community development.)
“The chocolate cordial category in the U.S. is growing at +8%, according to recent Nielsen figures, coupled with growing consumer demand for indulgent products, not to mention the enormous popularity of the Licor 43brand, this is truly the perfect time to introduce an elegant and decadent spirit like Licor 43 Chocolate,” says Dolores Cantrell, U.S. Brand Manager for Licor 43 at Zamora Co. USA.