Marketing 1800 Tequila Launches 12th 'Essential Artist Series' Bottles Raul de Nieves' bottles. (Courtesy 1800 Tequila)
Turning Visitors into Repeat Customers: Lessons for Mid-Atlantic Wineries By CLAUDIA SCHMIDT and KATHY KELLY Penn State Extension Prioritize recent visitors and combine timely follow-up with messages tailored to customers' locations, tasting-room experiences, wine preferences, household characteristics, and interest in loyalty programs. Those are the keys to success in turning visitors into repeat customers. But don&
Cork Claims Role as Primary Driver of U.S. Off-Premise Wine Revenue During the 12 months ended July 2026, cork-sealed wines generated 62.3% of all domestic off-premise wine sales (at a value of $7.74 billion) and nearly half of total case volume (56.32 million cases) across the $12.42 billion total U.S. market. When isolating traditional
Sonoma County Winegrowers Win Block Grants to Promote, Upgrade Two grants, totaling more than $890,000, have been awarded the Sonoma County Winegrowers (SCW) and the Sonoma County Grape Growers Foundation (also known as Sonoma County Fundación de la Voz de los Viñedos) to grow the market for Sonoma County wine and to advance the "Farm of the