1800 Tequila taps 10-time NBA All-Star Carmelo Anthony and Latin Superstar Ozuna to star in a series of cinematic style short films directed by Ricky Saiz and produced in partnership with 1800 Tequila’s creative agency of record 72andSunny.

“As the most awarded tequila in the world, 1800 Tequila is passionate about representing the best taste in tequila and in life,” says Lander Otegui, SVP-Marketing at Proximo Spirits. “Tequila is the fastest growing spirits category in the U.S., and as the leader in super premium sales, we know our consumers are choosing 1800 because of our liquid superiority and our passion for meaningful collaboration with a range of cultural tastemakers. We toast to 72andSunny, our new creative agency of record, our collaborators Carmelo Anthony and Ozuna, and Ricky Saiz, our campaign director, for elevating the 1800 Cristalino experience for drinkers.”

The new 1800 Tequila “Taste is Everything” campaign series is being displayed across TV, digital, social, out-of-home advertisements, and in-store.