That's the stunning conclusion of a poll by Harris Poll for Sovos ShipCompliant that found 79% of regular craft beer drinkers would purchase more craft beer if they were able to have it shipped directly to their home, up from 75% in 2022.
Some 85% of regular craft beer drinkers say the ability to purchase beer via DtC shipping would make them more likely to try beer from out-of-state breweries. Furthermore, 81% of regular craft beer drinkers say they have tried a beer while traveling that they wish they could purchase but it is not available near their home.
Regular craft beer drinkers (88%) believe current beer shipping laws in the U.S. should be updated to make it legal to ship beer direct-to-consumer in more states than the 12 states in which it is currently authorized.
Because only 12 states permit direct shipping of beer, a majority of Americans are unable to take advantage of this convenient purchasing method, indicating that there is quite a bit of missed revenue for both craft brewers and for the states that would tax their shipments.
From ShipCompliant customers alone, there was $145 million in taxes paid to states in 2020 – and there is much room for expansion in DtC beer permissions that would undoubtedly increase that number.
The report also found that 86% of regular craft beer drinkers say they would be likely to think more positively of a brewery that offers a DtC purchasing option. Additionally, 85% would be likely to recommend that brewery to family and friends, and 72% would be likely to share/post about that brewery on social media.
Some 72% of respondents said they would spend $50 or more per month if they could, and 51% say they would spend $100 or more each month.