Anheuser-Busch launched a new Bud Light advertising campaign, the first step in righting the ship following the Dylan Mulvaney fiasco. The spot features 140 A-B employees and is entitled, "We Make the Beer."
“This new campaign celebrates the people that bring our beer to life – from American farmers to those in our breweries, to delivery drivers, servers, and store clerks. The beer industry is made great by the amazing people that work hard every day, in every community,” Anheuser-Busch CEO Brendan Whitworth said in a statement. “Our commitment to our amazing network has never wavered – it has only grown stronger. We are looking forward, and it’s time to recognize and salute the people behind the scenes that drive our industry forward. Because to put it simply, that’s who we are.”