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Elijah Craig, Evan Williams Official Partners of Kentucky Wildcats
University of Kentucky Athletics announced a landmark multiyear partnership with Heaven Hill Brands – America’s largest, independent, family-owned and led spirits company – naming Elijah Craig the Official Small Batch Bourbon Partner of the Kentucky Wildcats and Evan Williams the Official Bourbon Partner of the Kentucky Wildcats. Terms weren\t
Jameson in Multi-Year Deal as Official Spirits Sponsor of NFL
Jameson has entered a major multiyear partnership as the Official Spirits Sponsor of the NFL, expanding its commitment to sports fandom and gameday rituals starting this fall.
It will serve as presenting sponsor of the Super Bowl Tailgate Concern and will build custom fan experiences at the Super Bowl Experience,
Jefferson's Official American Whiskey of Sail4th 250
Jefferson's Bourbon said it has become the Official American Whiskey of Sail4th 250 — the non-profit organization producing the historic events in the Port of New York and New Jersey the week of July 4, 2026 for the nation's 250th anniversary celebration. As part of its