ALB Vodka Boards JSX, America's Highest Rated Air Carrier

ALB Vodka said it will be served on all flights of JSX, the rapidly expanding semi-private air carrier that offers public charter flights across 30 destinations in the United States and Mexico.

"ALB was built for exactly this moment," said Brian Grimsley, National Sales Director, ALB Vodka. "JSX has redefined what air travel feels like: premium, intentional, no compromises. That's exactly the space ALB operates in. We're proud to be the vodka of choice for a carrier that's rewriting the rulebook, and we look forward to putting ALB in the hands of the most discerning travelers in the sky."

JSX operates up to 175 public charter flights daily, departing from private terminals to deliver a premium, near-private experience at an attainable price point. Named the No. 1 Domestic Airline by Travel + Leisure for the second consecutive year in 2025, JSX is pioneering a new way to fly that embraces simplicity and convenience.

“Vodka is, by far, the most-requested spirit served onboard JSX, so offering our Customers a quality brand like ALB is essential,” said Ben Kaufman, Senior Director of Customer Experience for JSX. “Like JSX, ALB is a quiet disruptor, delivering a standout product without pretense, and we’re confident our Customers will enjoy this American-made vodka on JSX flights this summer and beyond.”

The brand alignment is a natural one. Both ALB and JSX are challengers cutting through entrenched categories with a sharper product, a bolder identity, and a customer who expects more.