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Joel Whitaker

'You Are What You Drink' and Other Insights from a Soft Drink Study

For Gen Alpha and Gen Z, every beverage choice doubles as an identity statement. That's what 58% of Gen A/Z say vs. 41% of Millennials, according to a survey by Keurig/Dr Pepper. The survey also finds Gen A/Z are twice as likely as Millennials to

How Trump Policies Are Hurting Hospitality Industry

Nearly all the talk – at least in the media that we read – about how President Trump's travel policies have impacted hospitality has focused on their impact on employment. But an article in Friday's Inside Higher Ed (IHE) notes that this year's meeting of the

64% of Americans Say Rising Gas Prices Have Affected Household Finances

Some 64% of Americans say recent increases in gas prices have affected their household’s financial situation, with a large majority (83%) expecting gas prices to continue to rise in the next month, a new Reuters/Ipsos poll conducted May 8-11 finds. Economic stress is often cited as one

Penelope Expands Ready-to-Pour Lineup with Blackberry Old Fashioned

Penelope Bourbon introduces Blackberry Old Fashioned, the newest addition to its collection of award-winning ready-to-pour cocktails. Penelope Blackberry Old Fashioned features a blend of straight bourbon and rye whiskey, orange bitters, and blackberry simple syrup for a vibrant, fruit-forward take on the classic cocktail. The new

Control States Spirits Volume Fell 1.2%, Sales Dropped 3.9% in April: NABCA

Control States Spirits Volume Fell 1.2%, Sales Dropped 3.9% in April: NABCA

Control States spirits sales declined in April compared to March, with 9L volume down -1.2% and sales down -3.9%, resulting in a -2.7% price mix, National Alcoholic Beverage Control Association reports. Performance was influenced by four less selling days overall with one less selling day in Montgomery

KLG PR Repping Yoshi

KLG PR now represents YOSHI, the first matcha liqueur - a category defining spirit blending ceremonial-grade matcha and oat milk built for the next generation of modern consumption. YOSHI is low-ABV (17%), non-dairy, gluten-free and lower in sugar and calories than most legacy offerings.

What I'm Reading --

I’m a Wine Expert— This Costco Bottle Is the Best Bargain in Wine Compared with other entry-level Champagnes, though, Kirkland delivers a far better drinking experience than most in its category, especially at such a bargain-basement price. (Most entry-level Champagnes start at $40 a pop.) (Good