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Joel Whitaker

The 4 Steps Diageo's Top Marketer Is Taking to Reposition Portfolio for Growth

Cristina Diezhandino, Chief Marketing Officer at Diageo, began her Capital Markets Day presentation by saying that value optimization is not changing. Premiumization remains integral to the company's strategy. and will not change. It is a value creator, she said. But there are four things that are different from

Kane's Beverage News Daily

Good Morning and Happy Monday, August 10, 2021. To Get U.S. Spirits Growing Again, Put Money In People's Pockets That's the gist of a presentation during Diageo's Capital Markets Day by Hannah Brooks, chief strategy officer. Spirits sales in the U.S. won&

To Get U.S. Spirits Growing Again, Put Money In People's Pockets

That's the gist of a presentation during Diageo's Capital Markets Day by Hannah Brooks, chief strategy officer. Spirits sales in the U.S. won't turn around this year, but they will turn around in two or more likely three years. It all depends on

How Dave Lewis Is Reshaping Diageo

"We are not buying. We are not selling. This is an organic turnaround. And basically, we have what we need to turn the business around." That was Diageo CEO Dave Lewis at Diageo's Capital Markets Day Thursday (8/6). If it's successful, it will

Diageo Profit Plunged 26% in Year as Net Sales Eased 3% (Organic Sales -2%)

Diageo plc reports for the year ended June 30 net profit of $1.96 billion, or 78.1 cents a share, on net sales of $19.64 billion. Volume eased 0.4% resulting in a negative price/mix of 1.6%. The company attributed the negative price mix to U.

SipSource Finds 'Signs of Stabilization Emerging'

One of the Golden Rules of forecasting is to predict either a time or a trend, but never both at the same time. And so it is with the latest SipSource report which says, "After more than two years of declines, SipSource data shows volume and revenue trends are