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Joel Whitaker

Regenerative Viticulture as Profitable as Conventional Management: Study

Regenerative viticulture can provide comparable profitability to conventional management under Sonoma conditions if yields are similar between systems. Assuming no long-term yield difference between systems, regenerative management averaged about 5% lower in net present value (NPV) across the four vineyards, with single-vineyard differences ranging from 1.9 % to

Consumers Like Wine's Image, Question Relevance in Daily Life: Study

Wine has an image most consumers already like, but its relevance in daily life needs improvement. That's the conclusion of a just-released new national study, “Wine, Reframed: Making the Category More Relevant for Today’s Consumers," by Material, an intelligent growth company, and the Wine Market

Santa Barbara Wine Improvement Fee

Let's give the French this: They understood early on that most wineries don't have enough "heft" to be recognized as brands in the marketplace, so they made the location itself the brand for wines of a certain type produced there: Champagne is produced in

The California Wine Business May Hit Bottom in by Mid 2027, Begin Recovering by 2029

If you've got the cash, and you want to acquire a California vineyard, now is the time to get ready to buy, says Jenny Heintzen, of Vineyard International Real Estate. Ecoing 18th Century financieer Nathan Rothschild's famous maxim that "when there's blood in

WSWA Educational Foundation Awards 51 Scholarships to Students of Member Company Employees

The scholarship program is open to the children of WSWA wholesaler member company employees. Each recipient is awarded $2,000 for two consecutive school years ($4,000 total) to support their higher education. This year’s class of scholars represents 13 WSWA member companies, chosen from a competitive pool of

James MacPhail To Release Inaugural Vintage of MacPhail Family Wines

After more than 30 harvests crafting acclaimed Pinot Noir and Chardonnay across California's leading coastal wine regions, winemaker James MacPhail is once again making wines under his own family name with the debut of MacPhail Family Wines. The inaugural release begins with Toulouse Vineyard in Anderson Valley – the

False DUI Arrest Gets Calif. Man $5M Verdict Against Calif. Highway Patrol

A Santa Rosa, Calif., man who was arrested with DUI despite having passed multipule breath tests as well as a breathalyzer screenng was awarded $5 million by a federal jury. The man, who is Black, alleged the arresting officer lacked any probable cause of any suspected crime and was "