Joel Whitaker
![[BND] Your Breakfast Briefing](https://storage.ghost.io/c/d0/46/d046989c-092a-4b53-9f4c-cb8c3be7f100/content/images/size/w720/2026/01/IMG_0905-3-1.jpg)
[BND] Your Breakfast Briefing
Good morning and Happy Friday, January 9, 2026.
Dear Friends,
I saw DISCUS president/CEO Chris Swonger while waiting for security screening at Health & Human Services headquarters morning. We were both there for a celebration of the tossing aside of the former Dietary Guidelines for Americans (DAG), which HHS
Joth Ricci, Family Buy Winderlea Vineyard & Winery
Joth Ricci and his family have purchased Wonderlea Vineyard & Winery in Dundee, Ore., from founders John Sweat and Donna Morris. Terms weren't disclosed.
Ricci’s ties to Oregon wine deepened during his time as President and CEO of Adelsheim Vineyard, a winery with longstanding ties to Winderlea
Miller Lite's New Campaign: Socialize in Person (and Drink Miller Lite)
Miller Lite's new campaign, “Legendary Moments Start with a Lite,” debuts Saturday, Jan. 10 during NFL playoff football.
It will extend beyond TV with The Miller Lite Damp January Club, encouraging consumers to socialize along with the chance to win beer money, exclusive merch and more.
The campaign’
KLG PR Repping ALB Vodka
ALB stands for Albany, the airline code for Albany, N.Y., where the vodka's producer, Albany Distilling Co., the city's first distillery since Prohibition, is based. It's positioning itself as "he hardworking vodka from upstate, not another stylized Brooklyn or Manhattan lifestyle label,
A-B Expands Sponsorship of MSG Venues
Anheuser-Busch expanded its sponsorship of MSG Entertainment properties, including at Madison Square Garden and Sphere in Las Vegas; as well as with the New York Knicks and New York Rangers, the Concert Series at Madison Square Garden, College Hoops at The Garden, and MSG Networks.
NÜTRL Vodka Seltzer and
Carbonation Lifts Likeability, Purchase Intent for Muscadine. Will Canning?
The value-added process of carbonation led to a significant increase in likability, purchase intent, and ranking for the carbonated wine samples over uncarbonated samples of muscadine wine, Nick Wendrick, found while an undergraduate at the University of Florida.
Now a master's degree candidate at UF, is studying