Total Bev/Al Sales Jump 20% Ahead of July 4; 4-Week Results Lag Year-Earlier
Total Alcohol dollar sales in the week ended July 4 climbed to $2.6 billionB, up +19.9% from the week ending June 27, NIQ reports. The increase likely reflects holiday-related purchasing ahead of Independence Day, while summer social occasions and FIFA World Cup viewing continuedd to support category