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Joel Whitaker

Who & What --

Heineken NV names Joanna Price chief corporate affairs officer succeeding Stacey Tank, chief transformation and corporate affairs officer, who is leaving Heineken to rejoin here family which moved to the U.S. a year ago owing to the illness of one of her children. Stoli Group names Miguel Cedeño-Cruz

The Glenlivet Marks What It Means to Be a Dad This Father's Day

The Glenlivet, Speyside Single Malt Scotch Whisky, and Underground Overground, the comedy collective known for bringing comedy to unconventional places, have teamed up to debut "Cocktails and Comedy: A Spirited Celebration of Modern Dads." The Glenlivet asked artificial intelligence to write a whisky commercial for Father's

Hercules Mulligan Expands to 41 U.S. Markets After Crowdfunding $3 Million

Hercules Mulligan was born during the Covid-19 pandemic and initially marketed through a direct-to-consumer push. After becoming one of the best-selling new brands in the liquor direct-to-consumer industry, the brand has built a distribution network of more than 40 markets in just seven months.

Beam Launches Hardin's Creek Kentucky Series

James B. Beam Distilling Co. launched the Hardin's Creek Kentucky Series, a three-part release of Kentucky Straight Bourbon Whiskeys that mark the next installment in the brand's collection of ultra-rare expressions. Comprised of Hardin's Creek Clermont, Hardin's Creek Frankfort and

Smirnoff Launches Blue Raspberry Lemonade

Now available on shelves nationwide, Smirnoff Blue Raspberry Lemonade has a recommended retail price of $11.99 for a 750 ml bottle and contains 30% alcohol by volume (ABV). Also on the scene and ready-to-drink all summer is Smirnoff ICE Blue Raspberry Lemonade – the brand's latest

E&J Gallo Acquire Bev

E. & J. Gallo Winery said it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the popular brand to more consumers across the country. Terms weren't

Crystal Head Vodka Launches 'Paint Your Pride' Bottle

It's in honor of Pride Month. The bottle itself is typical of all Crystal Head bottles in that it's in the shape of a skull. The skull is painted white and splattered with various pride colors. "Crystal Head Vodka is known for its iconic skull