Who & What --
Ben E. Keith Co. promotes Flint Prewitt to the company's Beverage Division president upon the retirement of Kevin Bartholomew. This succession will be effective Jan. 1, 2024. Prewitt joined Ben E. Keith in 1990.
Joel Whitaker
DISCUS Offers Alc Education Materials in Spanish
Distilled Spirits Council (DISCUS) is marking Alcohol Responsibility Month and Spanish Language Day (April 23) by offering alcohol education materials in Spanish that feature important information about alcohol consumption and the adult diet.
The education materials, which are available on the DISCUS website, include a brochure and video, based on
Patron Intros El Cielo, a Smooth, Naturally Sweet Tasting Tequila
Patron el Cielo is the first four-times distilled prestige tequila on the market, "offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste," said Kathy Parker, Global Chief Marketing Officer at Patron. "By taking our iconic Silver tequila and expertly using a
Tequila Don Julio's 100,000 Cincos Aid Cinco de Mayo Celebration
Tequila Don Julio is making its biggest drop yet with 100,000 Don Julio digital and paper Cincos (worth $500,000). Don Julio Cincos are digital and physical/paper vouchers worth $5 each for people to spend at a local bar or restaurant of their choice in celebration of the
Jackson Family Wines' Advice on Social Responsibility: 'Just Start Doing'
“Even the small things … will make a difference over a decade. But don't wait for somebody else to lead the way," said Rick Tigner, CEO, Jackson Family Wines, told the North Bay Business Journal's annual Wine Industry Conference.
It's crucially important for vintners
Alcohol Justice Calls for Boost in State Excise Tax
The anti-alcohol group says raising the current alcohol excise tax could contribute $4.66 billion more in state revenue over the next 10 years while reducing youth consumption, alcohol-related violence, disease, and traffic fatalities.
“We are writing out of serious concern regarding two issues confronting California: the state’
Bud Light Sales Plunge 'Staggering' 17% Amid Dylan Mulvaney Flap
Bud Light sales fell 17% in dollars, and volume plunged 21%, in the week ended April 15, according to NielsenIQ and Bump Williams Consulting.
That's the result of the April 1 launch of a controversial campaign featuring transgender influencer Dylan Mulvaney on social media. In the seven days