Bacardi's 2025 Cocktail Trends Report Redefines Cocktail Culture

The global Cream Liqueur Market is experiencing sustained growth as changing consumer preferences, premiumization trends, and the growing popularity of flavored alcoholic beverages continue to reshape the industry landscape, according to a research report from Market Research Future. According to industry estimates, the market was valued at $5.08 billion

Wine Market Council (WMC) announced a new research initiative titled, “Engaging the Modern Wine Consumer: Communication Strategies for Gen Z, Millennials, and Gen X.”  Identified by WMC members as one of the organization's highest-priority research projects for 2026, the study aims to provide actionable insights into how

Public awareness of the link between drinking and increased cancer risk remains unchanged since February 2025, with over half of Americans saying that regularly consuming alcohol increases your chances of developing cancer later. That's the conclusion of a new study by the Annenberg Public Policy Center (APPC) of