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Research

Study Finds Reason Same Wine from Different Regions Tastes Different

Regional microbial imprints can remain detectable under commercial winemaking conditions, according to a new study in Applied and Environmental Microbiology. The study shows that inoculated fermentations do not “override” native microbial diversity and demonstrates that vineyard management and environmental conditions matter in the quality of wine. The study helps explain

Regenerative Viticulture as Profitable as Conventional Management: Study

Regenerative viticulture can provide comparable profitability to conventional management under Sonoma conditions if yields are similar between systems. Assuming no long-term yield difference between systems, regenerative management averaged about 5% lower in net present value (NPV) across the four vineyards, with single-vineyard differences ranging from 1.9 % to

Consumers Like Wine's Image, Question Relevance in Daily Life: Study

Wine has an image most consumers already like, but its relevance in daily life needs improvement. That's the conclusion of a just-released new national study, “Wine, Reframed: Making the Category More Relevant for Today’s Consumers," by Material, an intelligent growth company, and the Wine Market

Grapevines Under Solar Panels Grew 277% More Grapes than Those in Full Sun

Grapevines that grew in the shadow of photovoltaic, or solar, panels produced 277% more grapes than those grown in full sun. Shading from the panels increased soil moisture and moderated soil temperature, benefitting the vine, according to a study by researchers at the University of Bari. The vineyard in which

People with Higher IQ Scores Tend to Know More About Wine, Study Finds

You can lead a horse to water but you can't make it drink, goes an old line. But a new study finds that whether or not that horse wants to drink depends upon what kind of water – or, to be more accurate, wine. We tend to think that

Global Champagne Market Seen Reaching $11.60 Billion by 2034

The global champagne market size was worth around $7.26 billion in 2024 and is predicted to grow to around $11.60 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 4.8% between 2025 and 2034, according to a new report from Zion Market Research. Online

Higher Cellar Temps Speed CO2 Loss, Reduces Maximum Aging Potential -- Study

In a recent scientific study focused on CO₂ retention in sparkling wines produced using the traditional method, researchers at the University of Reims Champagne-Ardenne developed a model capable of predicting changes in carbon dioxide levels during aging on lees and estimating the maximum shelf life compatible with European regulatory