Research

US marketplace is increasingly defined by two distinct consumer behaviors: shoppers willing to pay more for products they believe are worth it, and shoppers actively seeking lower-cost alternatives. As a result, growth is concentrating at the premium and value ends of the market, creating what NIQ and World Data

Regional microbial imprints can remain detectable under commercial winemaking conditions, according to a new study in Applied and Environmental Microbiology. The study shows that inoculated fermentations do not “override” native microbial diversity and demonstrates that vineyard management and environmental conditions matter in the quality of wine. The study helps explain

Regenerative viticulture can provide comparable profitability to conventional management under Sonoma conditions if yields are similar between systems. Assuming no long-term yield difference between systems, regenerative management averaged about 5% lower in net present value (NPV) across the four vineyards, with single-vineyard differences ranging from 1.9 % to

Wine has an image most consumers already like, but its relevance in daily life needs improvement. That's the conclusion of a just-released new national study, “Wine, Reframed: Making the Category More Relevant for Today’s Consumers," by  Material, an intelligent growth company, and the Wine Market

Grapevines that grew in the shadow of photovoltaic, or solar, panels produced 277% more grapes than those grown in full sun. Shading from the panels increased soil moisture and moderated soil temperature, benefitting the vine, according to a study by researchers at the University of Bari. The vineyard in which

You can lead a horse to water but you can't make it drink, goes an old line. But a new study finds that whether or not that horse wants to drink depends upon what kind of water – or, to be more accurate, wine. We tend to think that