Research

The global Cream Liqueur Market is experiencing sustained growth as changing consumer preferences, premiumization trends, and the growing popularity of flavored alcoholic beverages continue to reshape the industry landscape, according to a research report from Market Research Future. According to industry estimates, the market was valued at $5.08 billion

Wine Market Council (WMC) announced a new research initiative titled, “Engaging the Modern Wine Consumer: Communication Strategies for Gen Z, Millennials, and Gen X.”  Identified by WMC members as one of the organization's highest-priority research projects for 2026, the study aims to provide actionable insights into how

Public awareness of the link between drinking and increased cancer risk remains unchanged since February 2025, with over half of Americans saying that regularly consuming alcohol increases your chances of developing cancer later. That's the conclusion of a new study by the Annenberg Public Policy Center (APPC) of

Climate change is putting increased pressure on hop production. In key growing regions, rising temperatures, prolonged droughts and unpredictable weather are affecting both the yield and the quality of the hops harvested. Now, the Carlsberg Research Laboratory (CRL) has taken a major step to help address that challenge. CRL scientists

Fine wine is now featuring more prominently and more aggressively in client portfolios, with a third of U.S. wealth mangers and advisors saying their clients now dedicate between 21%-30% of their total wealth to fine wine, a significant increase from 2025 levels. That's according to a

Spinning cone column (SCC) distillation is a leading technology used for creating no- and low-alcohol wine products. Now, researchers at Adelaide University in Australia have found that when combined with the use of activated carbon – a method traditionally used to remove impurities from wine – SCC distillation better mitigated smoke