Bacardi Rum Names Darnell Holguin National Brand Ambassador

Bacardi Rum named acclaimed bartender and mixologist Darnell Holguin as its new National Brand Ambassador. In the role, Holguin will lead cocktail education, cultural storytelling, trade engagement, and consumer programming nationwide for the brand.  

He has helped shape NYC’s bar scene through acclaimed programs at Bathtub Gin and Las’ Lap, while also serving as a celebrity mixologist for names including Swizz Beatz, Michael B. Jordan, Olivia Culpo, and Dascha Polanco.