Bacardi Rum to Launch 1st AI-Powered Album Produced by BOI-IDA

Bacardi and Grammy Award-winning producer Boi-1da are once again partnering to launch this year's evolution of the longstanding 'Music Liberates Music' program: The A.I. Powered Album.

Dropping this November, The A.I. Powered Album will champion works by five global up-and-coming artists in a one-of-a-kind project exploring how A.I. can be positively leveraged to provide emerging talent unprecedented opportunities. For the first time since the campaign's inception, each artist will have the opportunity to try out multiple demos with Boi-1da's star-powered beats, using a generative A.I. trained on the award-winning producer's sound, to ultimately finalise one incredible track. Together, the tracks will be offered to fans as the first-ever A.I. powered EP produced by Boi-1da.