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Why Big U.S. Wineries Should Make 'American' Wines Only With U.S. Grapes
The "Golden Rule" applies in trade associations as well as everywhere else, so it's understandable, says Jason Haas of Tablas Creek Vineyard, that the Wine Institute opposes a piece of California legislation that would require any wine that "uses the appellation 'American' on
J. Lohr Refreshes Ariel Vineyards Brand Identity
Jack Daniel's Ranked 9th Most Patriotic Brand
Eighty percent of consumers surveyed by Brand Keys think patriotism is important, and of the 1,381 brands assessed, Jack Daniel's was ranked No. 9 in meeting today's patriotism challenge. It was also the only alcoholic beverage in the top 50.
The top two spots were