What Will Determine Wine's Winners and Losers By Angelo A. Camillo, Ph.D. Associate Professor of Management Wine Business Institute, Sonoma State University Wine’s winners and losers are increasingly separated not by vineyard acreage or case volume, but by management judgment, brand clarity, and the capacity to learn faster than the market changes. Failure is rarely
Napa Wineries, Growers Pledge $2.5M to Red Blotch Research Winegrowers and wineries have pledged $2.5 million to launch Phase One of the Grapevine Red Blotch Virus Research Initiative, a public-private collaboration created to accelerate practical research into Grapevine Red Blotch Virus (GRBV). GRBV is one of the most serious unresolved threats facing wine production. The virus can
Many Bev/Al Consumers Don't Feel They're Getting Good Value for Fair Prices: Deloitte Four in 10 U.S. consumers are value seekers – including a quarter of households earning over $400,000. These value seekers intentionally have cut back 20 to 40% on alcohol spending, according to a recent report from Deloitte. They've also cut on-premise alcohol spending at bars and