Blakes Hires Amanda Gleason as Chief Sales Officer

Blake’s Beverage Co. hires Amanda Gleason as Chief Sales Officer, a newly established role designed to unify and accelerate sales strategy across Blake’s rapidly expanding national portfolio.

In her new role, Gleason will oversee a unified national sales strategy spanning the company’s three brand families: Blake's Hard Cider, Austin Eastciders and Avid Cider Co. A key priority for Gleason will be expanding the company’s distributor footprint and strengthening route-to-market execution nationwide. Blake’s Beverage currently works with more than 240 distributors across 44 states and continues to identify strategic opportunities to grow share and visibility in priority and white-space markets.

 “Blake’s Beverage Company is entering its next era of growth with a sharpened focus on national expansion, portfolio development and channel innovation. Amanda brings exactly the kind of commercial leadership and growth mindset we need as we continue scaling Blake’s Beverage Company nationally,” said Andrew Blake, founder and CEO of Blake’s Beverage Company. “She understands how to build momentum across complex portfolios, strengthen distributor partnerships and unlock growth in evolving beverage channels. Just as importantly, she shares our belief that brands win when they stay authentic, consumer-focused and relentlessly innovative.”

In addition to leading national sales operations, Gleason will architect the company’s total portfolio strategy, helping position its premium, value, regional and innovation-driven offerings to drive deeper penetration across underdeveloped channels, particularly in convenience, where the company sees significant long-term opportunity across multiple price tiers and occasions.