Blue Run Spirits Collabs with Indianapolis Motor Speedway

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the Indianapolis Motor Speedway (IMS).

Timed for the excitement of the Month of May and the lead-up to “The Greatest Spectacle in Racing,” the special release celebrates the shared spirit of craftsmanship, performance, and tradition that defines both brands.

The collectable bottle features Blue Run’s iconic, hand applied, Viceroy butterfly medallion, reimagined with a bold checkered flag pattern as a direct nod to the defining symbol of victory and excellence. The neck-label features the official wing-and-wheel insignia of IMS, integrating one of motorsport’s most recognizable emblems into the bottle’s design. As always, the bottle itself is Blue Run’s signature French cut glass, and the screen print contains precious metal elements. The final touch is a commemorative tax strip over the cork closure, making the release as a true race-week trophy.

Available exclusively at select retailers throughout Indiana, the liquid inside the bottle is a rush of the senses. The featured whiskey is Blue Run’s Kentucky Straight High Rye Bourbon, bottled at 111 proof. The expression balances a rich flavor profile peppered with rye spice and has earned numerous prestigious accolades, including Platinum and Gold honors at the ASCOT Awards, TAG Global Spirits Awards, and the San Francisco World Spirits Competition.