Good Morning, and Happy Saturday, April 11, 2026.

The Four Types of Rich People Who Buy Wineries without a Business Plan

As Napa Valley sits on a sea of unsold wine, one insider says unlike most industries, where businesses behave rationally, Napa Valley is plagued with owners who made their money elsewhere and bought Napa properties for reasons other than making money. 100 to 170 of Napa's 400-plus wineries should get out of the business, one expert says. (Wine-Searcher)

How A Classic British Cocktail Became A New Orleans Icon

Pimm’s Cup is a New Orleans staple that the Big Easy “loves for its refreshing, low-alcohol appeal, [which is] perfect for the city’s heat and unhurried pace,” says Tyler Malone, bar manager of Zasu in New Orleans. But what is a Pimm’s Cup, and how did this drink make its way to Louisiana? 

Rising pint prices threaten to crush the craft beer industry. Or not.

Craft beer is like Amazon Prime. Not everyone splurges on it, but some do. Amazon recently increased the cost of its Prime subscription. In doing so, the company knew it would lose some subscribers. No doubt, it was a well-researched and carefully calculated decision. The result? The increased revenue from the price hike outweighs the very small percentage of lost subscribers. (Washington Beer Blog/Kendall Jones)

Bourbon demand is down and tariffs aren't helping. But distillers keep building.

(Reuters) Includes video content.

How Champagne Chavost Won Over the Young Wine Drinker

Credit Fabian Daviaux who took over as cellar master in 2019 at just 30 years old with changing everything. (VinePro)

Increased wine sales with PET Bottles?

PET’s strong sustainability story attracts eco-conscious consumers looking for lower impact choices. (label and narrow web)

Could Your Costco and Walmart Discounts Be Banned?

Recent court actions could finally derail one of the most laughable big government regulatory crusades in recent memory. (FEE.org)

Drunk on money? Why celebrities are investing in alcohol brands

More celebrities are investing in alcohol brands than ever before. Here's why. (Business.com)

The Reason Americans Have Stopped Drinking Out

And what it signals for the restaurant trade elsewhere. (Drinks Insideer)

Tannins from oak barrels that flavor wine are ‘fingerprinted’ by researchers

Complex tastes in wine come from both grape skins and wood during aging; new study uses AI to identify compounds responsible for flavors and mouthfeel (Penn State)