Good Morning and Happy Tuesday. It's January 13, 2026.

Dear Friend and Subscriber:

Van den Brink to Step Down as Heineken CEO

Heineken N.V. said Dolf van den Brink, CEO /chairman of the Executive Board, announced his decision to step down from his position on May 31. 

U.S. Off-Premise Sales Slipped 3.4% in 2025, Driven by Volume Softness: NIQ

Last year was "challenging," NielsenIQ said in its annual review, with total dollar sales easing 3.4%, driven by volume softness. 

U.S. Beer Production Fell 3.6% in November

The volume of beer produced in the U.S. fell 3.6% in November to 10 million barrels, the Beer Institute estimated. 

Outlaw Light Closes 2025 as Fastest-Growing Independent Light Beer

Outlaw Light Beer (Tivoli Brewing) is closing 2025 as the fastest-growing independent light beer in the U.S., exiting the year with national retail scale, growing investor backing and momentum heading into what the company calls a pivotal spring 2026 reset cycle.

Summit Beverage Acquires Hayden Beverage's Montana Assets

Summit Beverage, Missoula, Mont., said it agreed to acquire the Montana assets of Hayden Beverage Co. Hayden will continue to operate separately in Idaho. 

Michelob Ultra, Modelo, Tito's, Jim Beam Top Bev/Al Engaged Brands

Michelob Ultra, Modelo, Tito's, and Jim Beam ranked as the brands with the highest customer loyalty in a year in which consumer expectations jumped 32% year-over-year, Brand Keys, the New York-based brand loyalty and engagement research firm, said. 

A-B Super Bowl Spots to Feature Budweiser, Bud Light Michelob Ultra

Michelob ULTRA, Budweiser and Bud Light will unveil all-new commercials during the broadcast of Super Bowl LX on Feb. 8. 

So Facebook Won't Carry Your Ad? What to Do Instead

If you wondered why you should support independent publications with your ad dollars rather than pouring your money into online platforms, you just got your answer: Meta, the parent of Facebook, last week notified beer, wine and spirits-related businesses that their pages would no longer be recommended by Facebook'

Busch Light Apple Will Return in 2026

Busch Light, the No. 2 fastest-growing beer in America, teased Busch Light Appel is returning for a limited time only

Josh Cellars Intros an Italian Non-Alc Sparkler

The wine, crafted in the Veneto region of Italy from Galera and Moscato grapes, contains only 60 calories and retails for $10-$11 in Indiana or $17.99 from the winery, 

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