Good Morning and Happy Friday, April 10, 2026.

Trump's Tariffs Cost U.S. Winemakers $357M in Sales: Wine Institute

President Trump's tariffs on Canadian goods have cost U.S. winemakers $357 million in sales in the last year, the Wine Institute said.

Sazerac Said to Explore Deal with Brown-Forman

Citing unnamed sources, Reuters and The Wall Street Journal are reporting that Sazerac Co. is exploring a deal for Brown-Forman. It's been previously reported that Pernod Ricard is also in talks that may lead to a merger with the largest U.S. distiller by market cap. 

CBrands Net Rose 2% as Sales Dropped 10% in FY 2026

Constellation Brands reports it earned $1.687 billion, or $9.61 a share, a 2.17% increase despite a 10% dreop in sales to $9.130 billion in fiscal 2026.

Trinchero to Sell, Distribute Libby Non-Alc Wines

Trinchero Family Wine & Spirits said it entered a strategic sales and marketing partnership with Libby Beverage Co., to be the exclusive U.S. sales and distribution partner for Libby Non–Alcoholic Wines

C-Stores Remove Some Wine to Make Room for RTDs

Share of stomach translates directly to share of shelf, and at many convenience stores that means while wine coolers and ready-to-drink cocktails have taken off, some C-stores have reduced or removed wine from their cold boxes. 

Thanks for reading. I'll be back tomorrow. – Joel