[BND] Your Breakfast Briefing

Good Morning and Happy Friday. It's May 1, 2026.

King Charles Rang Trump's Bell and a 10% Tariff on Scotch Whisky Was Lifted

In a masterclass in diplomacy, King Charles III presents the president a bell from a former British submarine, the HMS Trump, and the 10% tariff on UK Whisky was lifted. Details:

• DISCUS praises move
• As does Kentucky Distillers Association
• And the American Whiskey Association

NBWA's Beer Purchaser's Index Returns to Expansion in April

An increase in expected distributor demand pushed the BPI above the benchmark (50) for the first time in 21 months, with an April reading of 59, NBWA said.

Boston Beer Depletions, Shipments, Revenue All Fell

Boston Beer Co. reports depletion decreased 4% and shipments fell 8.9%. Net revenue of $443.9 million was down 4.4% from a year earlier, Net profit turned from a $24.56 million lost in 2024 to a $145.26 million loss.

Marie Brizard Sales Fell 8.1% in Quarter

Marie Brizard Wine & Spirits reports revenue fell 8.4% in the first quarter.

Come Together Launches 'Share & Pair Sundays'

The nine Sundays campaign spans Mother's Day, Father's Day and the start of summer, running May 3 to June 28.

Thanks for reading. I'll be back tomorrow. – Joel