Breakthrough Beverage Picks Edrington for Illinois

Breakthru Beverage Group and Edrington have announced an expanded distribution partnership in Illinois. Through the agreement, Breakthru will represent Edrington Americas’ full portfolio across the state, building on the companies’ existing relationships in Colorado, Missouri, Wisconsin, Delaware and Minnesota.

Breakthru will bring its strong Illinois network, deep local market knowledge and proven executional strength to support Edrington’s ultra-premium spirits portfolio, including The Macallan, Highland Park, The Glenrothes and Brugal.

Why Breakthru: “Breakthru’s scale in Illinois, strong customer relationships and disciplined approach to execution make them an ideal partner for Edrington’s ultra-premium spirits portfolio, led by The Macallan. Expanding our partnership reflects a shared ambition to continue growing our brands and creating new opportunities across Illinois,” Juan Campos, Edrington Americas’ Senior VP-Commercial for USA & Canada, said