Breckenridge Taps SGWS for NY. Calif.

Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, Inc. announced an expanded distribution partnership with Southern Glazer’s Wine & Spirits in New York and California.

The expanded partnership is expected to significantly accelerate Breckenridge Distillery’s growth and market penetration across both states by increasing distribution, retail visibility, and consumer access to the brand’s expanding portfolio. The collaboration includes Breckenridge Distillery’s award-winning bourbon whiskey, whiskey finishes, vodka, rum, and gin, as well as newer innovations including Mountain Shot, Honey Whiskey, and the brand’s first Ready-to-Drink offering, Breckenridge Vodka Seltzers.

“Southern Glazer’s has been an outstanding partner for Breckenridge Distillery in Massachusetts, Rhode Island, Kansas, and Missouri, and we’re excited to build on that success in New York and California," said Mike Horan, EVP-Sales at Breckenridge. "These are two of the most influential and highest-growth markets in the country, and this expansion significantly strengthens our ability to scale distribution, grow brand awareness, and accelerate our long-term growth trajectory across the U.S.”