Broken Shed Vodka, New Zealand's award-winning, premium vodka, is now the fastest growing vodka brand in the U.S. for two consecutive years. According to data provided by the 2022 Liquor Handbook, Broken Shed had a 71.4% increase in overall case depletion within the country from 2020 to 2021, the highest growth rate in its vodka class.
Broken Shed is on track to sell 20,000 cases nationwide by March 2023, the end of the company's fiscal year, and retain its current title of being the fastest growing vodka in the U.S.
"The increase in sales and growing demand for Broken Shed is a direct result of the successful efforts from our distributors, sales and tasting teams as well as our integrated marketing and advertising over the last few years, featuring our "Vodka of Tomorrow" campaign in the U.S.," said Jean-Marie Heins, chief marketing officer for Broken Shed Vodka.
The "Vodka of Tomorrow" campaign highlights that Broken Shed is what vodka can be, made sustainably without additives, sweeteners or GMOs, and pays tribute to the vodka's home country by highlighting that, thanks to being in the time zone where each day begins, it's already tomorrow in New Zealand .The campaign resulted in over 16.6 million impressions and generated record sales less than a year after the campaign launched in 2021.
November 2022 was the second highest sales month in Broken Shed Vodka's history largely due to the company's partnership with Help Our Military Heroes, Inc. (HOMH) that provides funding for customized and fully accessible, ramp entry vehicles for veterans.
Broken Shed is available in 30 U.S. markets including Florida and Texas -- both added in the last two months -- and expects to add New York and South Carolina later this year. Broken Shed's top three markets continue to be North Carolina, Connecticut and Tennessee. Globally, Broken Shed is in New Zealand, Australia and Samoa.