Broken Shed Vodka, New Zealand's premium vodka and the fastest-growing vodka brand in the U.S. for three consecutive years, entered into a national distribution agreement in the U.S. with Southern Glazer's Wine and Spirits.
As the largest wine and spirits distributor in the country, operating across 44 U.S. states and the District of Columbia, Southern Glazer's will introduce the award-winning New Zealand vodka to previously untapped U.S. markets and continue to grow distribution in the existing footprint. This expansion builds upon Broken Shed's current presence in 30 U.S. markets.
"We are thrilled to join forces with Southern Glazer's, the country's leading wine and spirits distributor, whose impressive distribution network and commitment to excellence align seamlessly with our company values," said Steve Bellini, president of Broken Shed Vodka. "This agreement marks a significant achievement for our brand, empowering our strategic advancement to introduce Broken Shed Vodka to a considerably broader audience and set the stage for the brand's future growth."
Broken Shed Vodka has experienced substantial growth since its current leadership team began distribution in U.S. markets in 2018.
Broken Shed Vodka will begin the transition in the 21 U.S. markets covered by Southern Glazer's distribution network on Oct. 1, with national expansion to take place over the next year. Southern Glazer's best-in-class data analysis and industry-leading resources will support Broken Shed Vodka's growth and greater access to new on-premise and off-premise accounts throughout the U.S.