Bronco Wine Co. Acquires Resurrection Brands
Bronco Wine Co. said it acquired Resurrection Brands, a respected wine sales and marketing organization representing a collection of highly regarded family-owned wineries and beverage brands.
The acquisition strengthens Bronco's national route-to-market capabilities and expands its portfolio of represented wineries as the company continues to build a platform designed to connect exceptional wine brands with consumers across the country.
As part of the merger, Bronco will assume national representation of the Resurrection Brands portfolio, including acclaimed family-owned wineries such as McManis Family Vineyards, Provenance Brands, and LangeTwins Family Winery & Vineyards. While these wineries remain independently owned and operated, they will now benefit from Bronco's national sales, marketing, and distribution network to further grow their presence in the marketplace, Bronco said.
"This is more than an acquisition—it's an opportunity to expand our ability to serve outstanding winery partners and continue building a portfolio that reflects the needs of today's consumers," said Dom Engels, Bronco CEO. "The addition of Resurrection Brands strengthens our ability to bring exceptional wines to market while creating new opportunities for growth for the wineries we represent."
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