Bronco Wine Co. to Represent Jordan Vineyard & Winery

Bronco Wine Company and Jordan Vineyard & Winery have entered into a national commercial partnership designed to strengthen Jordan's market presence through enhanced customer engagement, distributor support, and exceptional representation while preserving the winery's luxury positioning.

This partnership reflects Bronco's continued investment in bringing to market a best-in-class portfolio of premium wineries while strengthening execution across key markets as well as Jordan's continued commitment to investing in customer relationships while providing enhanced support and resources to its distributor partners. 

While Jordan will remain independently owned and operated, the partnership allows Jordan to combine luxury brand, customer relationships, and winemaking heritage with Bronco's national commercial infrastructure, creating greater focus on execution, distributor engagement, and customer development across the country. This partnership is creating an integrated commercial organization with Jordan's regional leadership and Bronco's field sales organization to work together in supporting distributors and customers.

"We are honored to welcome Jordan Vineyard & Winery to the Bronco portfolio," said Dom Engels, Chief Executive Officer of Bronco Wine Company. "As we continue to expand our premium wine sector, we're intentionally seeking partners whose values, heritage, and pursuit of excellence align with our own. Jordan has spent more than five decades building one of California's most admired wine brands, and we are honored to represent it on a national scale, consciously growing the brand while preserving its legacy."