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Study Finds Consumers Wary of AI Retail Ads, but Open to AI as a Shopping Tool
Consumers are increasingly encountering AI-generated ads but remain wary of whether products marketed with AI will match their descriptions, according to new research from Auros, the human network behind AI.
A new global study of 4,000 adults across the U.S., U.K., and Australia, commissioned by Auros
Black Box Wines, NHL Announce Multiyear U.S. Partnership
Black Box Wines, the Most Awarded Boxed Wine Brand, and the National Hockey League today announced a multiyear U.S. partnership naming Black Box the first official wine of the NHL. The partnership will introduce an integrated marketing platform called Wine Wednesdays to bring wine to one of the NHL’
Wine Institute Tests New Approach to Coordinated Storytelling During California Wine Month
Wine Institute is offering California wineries, regions and industry partners a free digital toolkit for California Wine Month to encourage consumers who choose to drink to rethink when, where and how wine fits into their lives. It gives ready-to-use resources to join the conversation while contributing their own