Bud Light Kicks Off NFL Season

Bud Light, official beer of the 2023-2024 NFL season is launching one of the brand's biggest NFL campaigns, with a new commercial, "Easy to Sunday."  It :60, :30, and :15 second formats, with music set to "A Sunday Kind of Love" recorded by husband-and-wife country duo, The War and Treaty.

It's also bringing back Bud Light's fan-favorite, limited edition NFL team packaging  for another year. Tthis year’s team cans prominently feature each team’s logo and includes a player illustration in each team’s official colors. The new cans also include a QR code fans can scan for information on how to win a NFL Sunday Ticket subscription from YouTube and YouTube TV, and fan merch through Bud Light’s official merch partner, Fanatics.

For the 2023 season, Bud Light is partnering with YouTube to give away more than $1 million in subscriptions to NFL Sunday Ticket from YouTube and YouTube TV to make streaming your out-of-market Sunday afternoon games easy. YouTube is the new home of NFL Sunday Ticket, which gives fans access to all live out-of-market Sunday afternoon games throughout the regular NFL season, and is available to purchase on YouTube and YouTube TV. Bud Light is also partnering with Fanatics to provide e-gift cards toNFLshop.com so fans can shop for their favorite team’s merch.