Bud Light Teams Up with Miles & Keleigh Teller for Super Bowl Spots
Bud Light's return to the Super Bowl stage will make the debut of its latest Super Bowl commercial, "Hold," featuring Hollywood it-couple, Miles and Keleigh Teller. "Hold" signals a new era for the Bud Light brand as it looks to reach fans 21+ in new ways, with a brighter look, a new sense of confidence, and a magnetic tone that helps fans see choosing to enjoy life is easy.
"As not only the #1 best-selling beer brand in the industry, but a brand that fans look forward to seeing year-after-year in the Super Bowl, we are thrilled to announce Bud Light's return to the biggest stage in sports as we usher in a new era for Bud Light and deliver something totally new and unexpected," said Alissa Heinerscheid, vp-marketing for Bud Light. "Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform – Bud Light is 'Easy to Drink, Easy to Enjoy', and we look forward to bringing this message to life for consumers at Super Bowl and beyond."