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Bud Light Teams Up with Miles & Keleigh Teller for Super Bowl Spots

Bud Light's return to the Super Bowl stage will make the debut of its latest Super Bowl commercial, "Hold," featuring Hollywood it-couple, Miles and Keleigh Teller. "Hold" signals a new era for the Bud Light brand as it looks to reach fans 21+ in

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by Joel Whitaker

Bud Light's return to the Super Bowl stage will make the debut of its latest Super Bowl commercial, "Hold," featuring Hollywood it-couple, Miles and Keleigh Teller. "Hold" signals a new era for the Bud Light brand as it looks to reach fans 21+ in new ways, with a brighter look, a new sense of confidence, and a magnetic tone that helps fans see choosing to enjoy life is easy.

"As not only the #1 best-selling beer brand in the industry, but a brand that fans look forward to seeing year-after-year in the Super Bowl, we are thrilled to announce Bud Light's return to the biggest stage in sports as we usher in a new era for Bud Light and deliver something totally new and unexpected," said Alissa Heinerscheid, vp-marketing for Bud Light. "Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform – Bud Light is 'Easy to Drink, Easy to Enjoy', and we look forward to bringing this message to life for consumers at Super Bowl and beyond."

Joel Whitaker profile image
by Joel Whitaker

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