California Wines' Eureka! Gathers Wine Buyers, Importers, Retailers in New York

California Wines convened the 2026 edition of Eureka! A California Wine Experience on September 21 in New York City, bringing together

Nearly 250 wine buyers, sommeliers, importers, retailers and other members of the wine trade tasted new wines, gained market insights and reinforced relationships. A regional walk-around tasting moved from Anderson Valley, Livermore Valley, Lodi and Napa to Paso Robles, Santa Barbara, Santa Cruz Mountains, Santa Lucia Highlands, Sonoma County and West Sonoma Coast. 

Reflecting Climate Week NYC’s 2026 theme of “Energy. Impact. Action.,” Allison Jordan, Vice President of Environmental Affairs, Wine Institute, and Executive Director, California Sustainable Winegrowing Alliance. said:

“California’s growers and vintners have long been committed to sustainability, and Climate Week NYC presents an opportune moment to showcase their work and inspire action across the wine value chain. Eureka! created space for growers, vintners, media and trade to share what climate-smart action looks like in practice, and to consider how clearer communication can help buyers recognize and amplify that work.”

California’s statewide participation gives that conversation significant scale. Approximately 70% of California vineyard area is certified sustainable, and more than 90% of California wine is produced in certified wineries. At Eureka!, those commitments were translated into regional examples and practical trade conversations, linking what happens in the vineyard and winery with how wines are selected, sold and appreciated.

The program was presented by Wine Institute’s international marketing team in partnership with the California Sustainable Winegrowing Alliance (CSWA) and California regional wine organizations, Eureka! featured 185 wines from 10 regions across California and welcomed trade guests from Canada, Mexico, Latin America and the Caribbean region.