Campari Group Launches Sarti to a New Generation of U.S. Aperitivo Drinkers

Campari Group is bringing one of Europe's fastest-growing aperitifs stateside. It joins Campari Group's spritz portfolio alongside Campari, Aperol and Crodino.

"Sarti Spritz's viral rise reflects a growing appetite for brands that feel bold, expressive and made for the way people connect today," said Allison Varone, Head of Marketing, Campari America. "Sarti, our newest addition, strengthens our spritz portfolio and underscores our continued commitment to the category, which we see as an important area of growth. We're excited to build on its global momentum and introduce American consumers to a spritz that is already inspiring discovery and conversation around the world — while disrupting traditional aperitivo culture with a fresh, playful approach."

To celebrate its U.S. debut, Sarti will bring its "Too Pink to Care" platform to life through immersive experiences in New York City and San Diego featuring unexpected moments, interactive installations and Sarti Spritzes.

Through Sept. 10, the celebration unfolds across New York City, where oversized mystery pink luggage trunks will appear throughout Manhattan and Brooklyn. These unexpected, immersive moments will introduce consumers to Sarti, with the chance to RSVP for a special launch event. On Saturday, September 12th, Sarti's signature pink vessel will set sail along New York's iconic Hudson and East Rivers, announcing the brand's stateside arrival in unmistakable fashion. 

Following the New York launch, Sarti will continue the celebration in San Diego with a series of immersive consumer experiences, bringing its radiant energy to the West Coast. Sarti will continue its launch efforts by spontaneously dropping oversized mystery pink luggage trunks throughout the city and an activation designed to turn heads and spark conversation.