Check Value Drives Positive Sales Velocity On-Premise: CGA by NIQ

On-Premise sales velocity in the weekend ended June 3 was up 4% compared to a year earlier.  This was driven by a 4% uptick in check value, CGA by NIQ said.  Traffic remained flat.

The latest two weeks have seen a similar pattern in value velocity to last year, with slightly negative trends experienced over the end of May. The week to May 27 was down by -14% vs the previous week, with the latest week down by a further -2%. Trends in the most recent week were driven by a decrease in check value (-6%), with ticket count slightly positive.

“The latest two weeks have seen a similar pattern in value velocity to last year, with slightly negative trends experienced over the end of May," Matthew Crompton, regional director – North America, said. "Daily trends have been variable by day and by state, with Monday 29, May, up +31% due to Memorial Day and Sunday May 21 saw a double-digit negative following Mother’s Day the previous week.

"As we move further into summer, suppliers and operators should be planning for uplifts in footfall thanks to warmer weather and consumers vacationing, as revealed in CGA by NIQ’s US Hotel BevAl Opportunity Report. Key On Premise occasions coming up include Father’s Day, which was the second most valuable Sunday in 2022 after Mother’s Day.”