Sazerac Co. will air its first Super Bowl ad shortly before kickoff Sunday on NBC and Telemundo. It will star Chris Stapleton, the recent Grammy winner, and Master Distiller Harlen Wheatley promoting Stapleton's Traveller whiskey, which is produced by Buffalo Trace Distillery.

The ad focuses on the behind-the-scenes work that goes in whiskey as well as performing. It ends with Stapleton's 2024 Super Bowl National Anthem appearance.