Chrome Horse Society Supports Winter Equestrian Festival, Moves 142 Cases

For the second consecutive year, Chrome Horse Society Tequila supported the Winter Equestrian Festival providing bar training, cocktail development, media events, tastings, and enhancements to several of the festival’s most visible hospitality spaces.

Held across 13 weeks in Wellington, Florida, the 2026 Winter Equestrian Festival welcomed athletes, owners, trainers, and spectators from 55 countries and generated more than $536 million in GDP impact for Palm Beach County through visitor spending, according to WEF’s year-end recap.

The festival drew more than 8,000 horses, 4,400 riders, and 4,000 owners throughout the season, underscoring WEF’s position as one of the world’s premier destinations for elite equestrian sport.

Over the course of the 2026 WEF season, approximately 140 cases of Chrome Horse Society Tequila were consumed across WEF hospitality, events, and related programming, demonstrating the brand’s ability to convert visibility into real on-premise consumption in a premium, high-volume luxury environment.