Ciroc Official Vodka of US Sailgp Team
CÎROC was named the Official Vodka Partner of the U.S. SailGP Team. The announcement comes ahead of the highly anticipated SailGP New York race, where the American team will compete on their home waters in front of one of the sport's most electric atmospheres.
"New York is the perfect backdrop to launch this partnership. CÎROC embodies the same spirit of boldness, prestige, and excellence that drives our team every time we hit the water. We couldn't think of a better partner to celebrate with as we race in our home city," said Mike Buckley, Team Principal, CEO & Co-Owner, United States SailGP Team.
The CÎROC Athletic Club is a lifestyle platform that invites guests to "Leisure Well," embracing CÎROC's modern philosophy that leisure is not passive but powerful. From curated sporting events and cultural experiences to flavor-driven dining moments, the CÎROC Athletic Club brings together people who know that living well means celebrating often, and doing it with CÎROC in hand. This partnership reinforces the athletic club's position at the intersection of culture, leisure, and sport.
Sailing was a natural addition to the CÎROC Athletic Club portfolio. The sport's unique blend of raw athleticism, razor-sharp strategy, technical mastery, and coastal elegance mirrors the values CÎROC has long championed. SailGP in particular with its cutting-edge F50 foiling catamarans, global audiences, and aspirational lifestyle credentials represents the sport at its most electrifying, making the U.S. SailGP Team an ideal partner for the program.
"The CÎROC Athletic Club is about celebrating culture and leisure in all its forms and sailing is the perfect embodiment of that vision. Partnering with the U.S. SailGP Team in New York, on home waters, makes this an incredibly special moment for the brand and for the Athletic Club," said Nick Tran, President & CMO, CÎROC.
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