Crown Royal's Flavored Whiskies Inspire a Juicy Couture Line

 Crown Royal and Juicy Couture have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies. Merging the brand's award-winning flavored whiskies with Juicy Couture's Y2K style, the collection reimagines the iconic purple bag through Juicy Couture's signature velour and rhinestones, introducing limited-edition packaging, collectible bottle bags and matching velour tracksuits (Hoodie and Track Pants) in three custom flavor-inspired colorways.

The Crown Royal x Juicy Couture limited-edition collection includes:

• Crown Royal x Juicy Couture Velour Bag: Crown Royal's iconic purple bag gets the Juicy Couture treatment through signature velour, rhinestone embellishments and three custom colorways inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies: Regal Apple Green, Peach Orange and Blackberry Pink, created exclusively for the collaboration.
• Crown Royal x Juicy Couture Big Bling Velour Hoodie: A Juicy Couture staple reimagined with Crown Royal's signature crown and pillow details, finished with sparkling rhinestone embellishments and available in custom colors Regal Apple Green, Peach Orange and Blackberry Pink.
• Crown Royal x Juicy Couture Big Bling Velour Track Pants: Matching track pants in custom colors Regal Apple Green, Peach Orange and Blackberry Pink, featuring dazzling Crown Royal and Juicy Couture rhinestone logos, for the ultimate Y2K-inspired look.

Through this partnership, Crown Royal is proud to support RAISEfashion, a 501(c)(3) nonprofit dedicated to empowering emerging voices and underrepresented talent in the fashion industry. Crown Royal is committing a donation of $75,000 to RAISEfashion, including 100% of net proceeds from sales of the Crown Royal x Juicy Couture hoodie and track pants, to help shape the future of the industry by breaking down barriers through the collaborative sharing of time, resources and connections for designers from communities historically excluded from fashion.

The Crown Royal x Juicy Couture collectible bottle bags will be available at select retailers nationwide, while the limited-edition tracksuits will be available at CrownRoyal.com while supplies last.