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Partnerships

Crown Royal's Flavored Whiskies Inspire a Juicy Couture Line

Crown Royal and Juicy Couture have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies. Merging the brand's award-winning flavored whiskies with Juicy Couture's Y2K style, the collection reimagines the iconic purple

Spike Wine Pledges 50% of Sales to American Humane Society

Spike Wine announced a new partnership with American Humane Society. Through this collaboration, Spike Wine aims to raise $25,000 by the end of 2026 to support American Humane Society's mission to rescue, care for, and protect animals everywhere. Spike Wine is a premium, yet approachable California Cabernet

Pringles Blends Miller Lite's Flavor into a Snackable Crisp

Mars Inc. introduced Pringles x Miller Lite Beer Cheese Burger crisps and Pringles x Miller Lite Beer-Braised Steak crisps, brought back from last year's debut. This year's limited-edition lineup combines the delicious, savory flavors of beer-infused cookout favorites with the hop-forward, malty

American Whiskey Partners to Mark America250

The American Whiskey Association announced a partnership with America250, the national, nonpartisan organization charged by Congress to lead the commemoration of the 250th anniversary of the signing of the Declaration of Independence. From the founding era to the frontier and beyond, American whiskey has been part of the country’s

Pacsun, Modelo Debut Día de los Muertos Collection

Evan Williams Expands 'Bourbon Nation' with New Schools, Brand Ambassador Molly McGrath

Wine with Jimmy's Jimmy Joins Commonwealth Wine School Faculty