Deadline Nears for Responses to SVB DtC Survey
Rob McMillan, executive vp and founder, Silicon Valley Bank Wine Division, is blunt: Without a major increased in participation by wineries, there won't by a SVB Direct to Consumer report this year. As of Sunday evening, only 185 wineries had responded. "We need closer to 600 to
Rob McMillan, executive vp and founder, Silicon Valley Bank Wine Division, is blunt: Without a major increased in participation by wineries, there won't by a SVB Direct to Consumer report this year.
As of Sunday evening, only 185 wineries had responded. "We need closer to 600 to provide good industry analysis," he said, adding: "If we have insufficient responses, which appears likely, we won't be able to produce a report this year."
The report is free and is relied upon not only by the wineries that contribute to it, but also by others in the wine business, academic and the investment community. Deadline to complete the survey is May 22.
