Deep Eddy Sponsors Professional Pickleball

Deep Eddy Vodka said it entered into a multi-year sponsorship of the Professional Pickleball Association to become the Official Vodka of the PPA tour.

“Pickleball is not only getting attention today as the fastest growing sport in the U.S, but also because of its fun, approachable, serious, but not too serious positioning, and that is exactly what we care about when it comes to Deep Eddy Vodka. With a mission to bring people together for carefree, good times and bring the fun back to the vodka category, this alignment and partnership is perfect for us.” said Hannah Venhoff, Vice President of Deep Eddy Vodka.

As a Platinum sponsor of the PPA Tour, Deep Eddy will be prominently featured on Championship Court, where the brightest pickleball stars compete at some of the most exceptional venues across the country. Spectators will have the opportunity to sample Deep Eddy's diverse range of products at a dedicated activation space and engage in unique fan experiences and giveaways.

But that's not all—Deep Eddy is set to host numerous on-site activations at tournaments, including the Good Time Lounge, Dink n Drink, and After Dark Tournament Series. The After Dark Tournament Series promises exciting programming on tournament evenings, featuring Kings Court competitions, round-robin tournaments, and clinics with PPA Tour pros. More details on activations will be announced soon.