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Draft Beer Volume Sinks 4.6% on Super Bowl's Big Day: BeerBoard

Joel Whitaker

Joel Whitaker

12 Feb 2025 2 min
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Alcohol Trends Continue to Cool Through the End of September

During the four weeks ending Sept. 26, Total Alcohol continued to trail year-ago performance, NIQ reports. Dollar sales reached $8.4 billion, down 0.5% vs YA, while case volume totaled 164.5M, declining -2.5% from a year earlier. On a weekly basis, dollar sales totaled $2 billion,
Joel Whitaker 05 Oct 2026

Alcohol slowdown continue through Mid-September, seasonal impacts stall

During the four weeks ending Sept. 19,, Total Alcohol lagged a year earlier, NIQ reports. Dollar sales reached $8.4 billion, down 2% from the like 2025 period, while case volume fell 3.7% to 166.4 million. On a weekly basis, dollar sales totaled $2 billion, down -5.5%
Joel Whitaker 29 Sep 2026

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