Edrington Picks Breakthru for Colorado

Breakthru Beverage Group will distribute Edrington's products in Colorado, the two companies announced.

"Edrington has built one of the most prestigious portfolios in ultra-premium spirits, and we're proud to bring their iconic brands, including The Macallan Single Malt Scotch Whisky, to Colorado's thriving and discerning market,” said Kevin Roberts, EVP and Chief Commercial Officer at Breakthru Beverage Group.

“Colorado consumers have a deep appreciation for quality and craftsmanship, which aligns perfectly with what Edrington represents. Together, we're focused on thoughtful, long-term brand building that delivers exceptional experiences for consumers and strong results for our retail partners." 

Breakthru will represent Edrington Americas’ full portfolio, including The Macallan, Highland Park and The Glenrothes Single Malt Scotch Whiskies and Brugal rum from the Dominican Republic. With a 165-year heritage and an unwavering commitment to craftsmanship and quality, Edrington brings a portfolio defined by authenticity, innovation and premium brand excellence.

“Breakthru’s strong market presence and commitment to excellence make them a natural fit for Edrington’s ultra-premium spirit brands, led by the world’s most valuable Single Malt Scotch Whisky, The Macallan,” said Juan Campos, Edrington Americas Senior Vice President, Commercial for USA & Canada. “We look forward to working with the Breakthru team to unlock exciting opportunities and accelerate our presence across Colorado.”