Fever-Tree Expands Pineapple Ginger Beer and Mojito Mix Availability
Fever-Tree Pineapple Ginger Beer and Mojito will be expanding distribution this Spring nationwide, with Pineapple Ginger Beer expanding into Albertsons and Kroger, and Classic Mojito Mix growing availability nationwide in early summer. The expansion comes as 38% of U.S. consumers associate tropical flavors like pineapple with cocktails and rum-forward
Fever-Tree Pineapple Ginger Beer and Mojito will be expanding distribution this Spring nationwide, with Pineapple Ginger Beer expanding into Albertsons and Kroger, and Classic Mojito Mix growing availability nationwide in early summer.
The expansion comes as 38% of U.S. consumers associate tropical flavors like pineapple with cocktails and rum-forward drinks surge, fueling demand for tropical mixer options.
Tropical fruit flavors are highly popular and continue to grow. Pineapple is among the top fruit flavors that consumers have tried and liked in alcoholic drinks (44% have tried and liked pineapple).
"We know today's drinkers are gravitating towards tropical flavors, whether at the bar or at home and we wanted to deliver a solution that meets that demand," said Tracey Bien Schenck, Senior Director of Marketing, Non-Alc Brands, Molson Coors. "Fever-Tree Pineapple Ginger Beer and Classic Mojito Mix tap into that momentum, crafted with the quality of premium ingredients that define the brand and are designed to effortlessly elevate at-home cocktails, with or without alcohol."