Bravus, America's first brewery dedicated solely to producing premium non-alcoholic craft beer, said it has  continued its national retailer expansion, launching at Whole Foods Market, Wegmans, and Publix, while increasing its footprint at Target.  Consumers across twelve states, including Arizona, California, Colorado, Illinois, Massachusetts, Minnesota, North Carolina, Nevada, New York,

With Anheuser-Busch InBev surrendering its exclusivity rights to the Super Bowl, Heineken's advertisement will be for Heineken 0.0.  To promote the non-alcohol brew, the brewer is spending $7 million.   That's significant in that it shows the growth of the non-alc/low-alc segment, which is widely reported to be driven

Anheuser-Busch InBev said  it is experiencing "growing demand" for energy drinks and for beverages that contain low or no sugar. No-alcohol beverages delivered double-digit incremental growth for AB InBev thanks to a rapidly expanding portfolio of options created to fit consumers’ everyday needs, the company said. A-B began its no-alcohol

And 40% plan to drink more non-alcoholic and low ABV drinks throughout the entirety of 2023.  That's according to the 2024 Bacardi Cocktail Trends Report.  The study also finds that 23% of Millennial and legal Gen Z consumers are switching between NoLo and full-strength cocktails on the same occasion.  This